Project Description
Project Brief
ArchTex is a luxurious jewellery brand.
ArchTex has a unique design and was produced by individual talented architects. Each selection is handmade. A design concept goes into each and every piece.
Fine jewellery manufacturers and designers sell high-end diamond and gemstone jewellery. Specialise in engagement and wedding rings, but also offer pendants, earrings, bracelets, and unique one-of-a-kind pieces.
Visual A
Visual B
Conceptual Design Samples
Skills Needed
Theia Moira designers have an in-depth knowledge of online and offline media, the ability to perform multiple tasks, and sometimes work on more than one project at a time to tighten design times. They had to have strong interpersonal and organizational skills and manage their time well. They could set priorities and meet deadlines and communicate ideas and concepts in a way that anyone could easily understand.
Initial Concept Planning
Taking inspiration from the very nature of the business, this design was conceptualized by stylizing a diamond as the brand’s initial and creating a technical line that displayed the brand’s architectural identity.
Drafts & Revisions
It turned out to be a successful effort reading what the client had in mind as the initial concepts generated positive feedback. The design that used the diamond attracted more attention and paved the way for the next step in the procedure.
Final Delivery
In the final stage of the logo design process, Theia Moira put the finishing touches on the selected piece for Arch-Tex jewellery logo design. Our quality control team carefully examined the logo design from all angles and approved the final product.
Strong Brand
A brand that reflects in itself the nature of its creator.
The request was to create a logo for a jewellery line that represented the preciousness of the materials and the minimalist lines of architectural design.
It is not a traditional jewellery brand but a unisex inspiration where diamonds and essential graphics blend. It is a truly iconic brand that can be used for online and offline communication.
Excellent Results
The study of the logo has allowed us to create an iconic brand that can be used not only for the jewellery line but also for any further projects that the client wants to bring such as fashion, technology, etc.
The logo combines the brand identity, brand naming and strong visual recognition.
Thanks to the logo design it can be easily used both as an abstract sign and as a pictorial mark.
The letter A is a symbol that increases recognition.