Project Description
Project Brief
VIMA is a brand new film production company. For the creation of this brand, the concepts were: Movement, Technology and Innovation. A basic geometric figure makes up the brand and represents the film in motion. This figure is segmented by flat rectangles that give it volume and a feeling of profusion and three-dimensionality.
The Challenge
The challenge was to perform a brand identity update that built on the strengths of the previous assets, giving a new file to the brand.
Each element of the new bespoke word branding has been designed to work seamlessly together or independently of the new company icon.
A better selection of branding options offers more design flexibility for the branding in the future.
The Solution
A page of brainstorming notes was subtly added to the background of the drawings to create a layer of depth. This style may be expanded in the future to include specific hand-drawn notes, which highlight important information within projects. Many concepts were designed, vectorized and tested to ensure the direction to follow was the best decision for the company.
Conceptual Design Samples
The Skills Needed To Produce The Excellence Of The Brand
Graphic Design
Graphic design is the art and practice of planning and designing ideas and experiences with visual and textual content.
Illustrations
Illustration grabs attention and promotes causes, can make the text more interesting and create consistency in branding.
Design Mockups
More complex than a wireframe but less functional than a prototype, it fits perfectly as a transitional step between the two.
Brand Strategy
Brand strategy determines your marketing strategy. It provides a clear purpose for why you are engaging customers.
Final Result & Client Satisfaction
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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem sadips ipsums aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
